手机开屏广告任性跳转成为“槽点”
时间:2023-11-23 11:00:18阅读:99799次来源:水牛影院 本报讯昨天,中消协发布双11消费维权舆情分析报告。报告显示,除优惠价格争议、假冒伪劣、售后服务差等老问题外,价格垄断、软件开屏广告等也给消费者带来负面体验。
监测发现,今年双11期间消费维权问题集中在直播带货乱象、商品质量问题、手机软件广告不良体验、促销价格争议等方面。其中,在直播带货中,靠审丑发迹的主播正在引发更多人的反感,而商品质量问题中,直播间假冒伪劣问题表现更突出。
手机软件广告不良体验成为人们的槽点,手机软件广告诸多强制跳转方式令消费者防不胜防,分外头疼。中消协点名消费者常被手机摇一摇跳转广告打扰的情况。消费者吐槽,一不小心就会跳转到购物软件的双11专场,感到不堪其扰。
对于促销价格争议中消协分析,总体趋势波动上升,10月31日、11月10日、11月13日吐槽集中出现,其中11月10日信息量最高。话题主要为随意变更优惠政策、活动临近结束忽然降价、不保价、诱导消费者取消订单等问题。中消协分析指出,今年的平台、商家套路化繁为简,同归于低价,但也由此衍生出更多新的竞争。首先,价格力是今年各大平台强化用户黏性的关键,然而今年仍旧出现了付尾款后优惠政策调整甚至直接降价的情况,消费者纷纷表示遭遇背刺。低价血拼背后,商家和平台应认识到,优惠政策的制定应遵循市场规律和契约精神,先提价再降价套路要不得,二次降价的朝令夕改也会伤及消费者感情和品牌形象。
今年双11是中小商家参与最多的一次,也是互联网平台参与最多的一次,这些新鲜血液底子相对薄弱。直播翻车乱象背后,有追逐流量导致的低俗带货、虚假宣传,有渴求收益导致的假冒伪劣、退款纠纷,有制度不健全导致的售后服务欠缺。商家和品牌既需要更加贴心的帮扶政策,也需要更为严格的监管措施,以便在低价之外,寻求品质和服务的提升,适应消费多元化趋势。
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