青曲社“十年一鉴”在沪收官百视通为传统曲艺打CALL
时间:2018-01-12 12:00:56阅读:81417次来源:水牛影院 2018年1月8日,青曲社“十年一鉴”十周年相声全国巡演收官场在上海举行,苗阜王声再次用陕派相声文化的魅力笑染申城。百视通作为青曲社的深度战略合作伙伴以及未来合作人,全程参与“十年一鉴”的策划、演出、节目制作,并在IPTV、互联网电视、OTT、有线电视、BesTV APP等平台同时播出。
青曲社此次巡演取名“十年一鉴”,不仅寓意“十年磨一剑”,也蕴含青曲社“十年一鉴,镜鉴的鉴,让大家像镜子一样照照我们”的心态,以及对传播传统文化的执念。
苗阜和王声,是青曲社的扛把子组合,简称“喵汪”。青曲社的相声里有西安人的生冷蹭倔,喵汪的捧逗间有他们的“相爱相杀”。正所谓,说学逗唱谝长安,生冷蹭倔论古今。作为80后相声演员中的佼佼者,苗阜王声成功“招新”,将相声粉丝群多元化处理,喜欢他们的观众、听众有男,有女,有鲜肉,有萝莉,有东北的、也有川蜀,不乏新疆内蒙以及京津深沪,有上学苦读的孩子,也有备课读写的园丁,有白衣天使,也有白领职员,还有育儿顾家的全职妈妈。苗阜和王声将自己的人生挥洒在那把折扇和方桌后面,让更多人有了共鸣。
除了在作品内容上翻新,青曲社还开启了传统曲艺与新媒体的合作之旅。2015年6月,苗阜率领的青曲社与百视通正式签订《内容授权播出协议》,建立新媒体内容运营中心,展开“专区”合作,这是相声这种传统表演形式首次规模化出现在新媒体平台,是一次“互联网+相声”的新尝试。2017年5月,苗阜代表青曲社出席百视通“未来合伙人”大会,以内容合伙人的身份讲述与百视通的紧密合作,包括中国首次的相声VR直播等。
在互联互通的时代,百视通实施全面开放,跨界融合,通过全方位连接,集聚大量的合作创新点,全力落实“娱乐+”战略。传统艺术长久以来缺乏更多传播渠道,与百视通规范的新媒体技术、内容、传播手段结合之后,相声IP具备了新媒体基因、多层次平台,创意团队可以更专注于制作出精良的内容产品,然后经过平台对内容产品的“精耕”,最终实现单一内容产品的IP化和IP全产业链运营。
2017年,“十年一鉴”在全国巡演之后完美收官,而粉丝们以及传统相声艺术的爱好者们可以继续与青曲社一起,在媒体的平台上嬉笑怒骂。一个有追求的相声社团,承担的不只是说学逗唱,还要保有对传统文化的坚持与净化;一家负责任的媒体平台,不仅运用现代互联网技术提供产品,还对传统曲艺文化进行发掘、保护、推介、交流。
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